HAUSE | Brand Positioning | 2024
Redefining healthspan
HAUSE is a new kind of wellness destination - built around the science of longevity and the experience of luxury. Located in W1, London’s most exclusive postcode, it brings together cutting-edge biohacking technologies, personalised programming and community - all under one roof.
What we did:
Soft brand positioning
Value proposition development
Brand narrative & tone of voice
Investor Teaser Pack (ITP)
Visual direction (colour palette, styled name treatment, imagery)
Naming exploration
DEFINING THE OPPORTUNITY
As global wellness spend surges past $1.8 trillion, today’s high-performance individuals are demanding more: measurable outcomes, science-backed therapies, and elevated experiences that match their lifestyle. Most wellness offerings aren’t keeping up.
HAUSE is designed to fill that gap - blending medical-grade technology with tailored protocols that help members live stronger and longer.
BUILDING THE CONCEPT
We partnered with the founding team to develop the early brand strategy and investor-facing materials ahead of launch. The focus: to position HAUSE as the gold standard in wellness, and create a compelling commercial and emotional case for early investment and membership.
Delivered through a premium Investor Teaser Pack, the work helped articulate the brand’s long-term potential while capturing the imagination of first-mover investors and future members.
